“La Via Della Seta” is the result of the talent and passion of Fashion Designer Maria Francesca Paternò, who in her creations combines tradition and innovation, and who is appreciated for the sophistication of shapes and sartorial techniques, for the attention to the form, and the purity of carefully selected fabrics.
The choice of the name “The Silk Road ( La Via della Seta) ” was inspired by the term coined by a German geographer in 1909 to name the caravan routes that in ancient times were used to connect the far East to the Mediterranean Basin, allowing the trade and the exchange of precious goods, including as well fine fabrics.
The Atelier truly is a creative studio where refined dresses for wedding, ceremonies and haute couture are being made. These are aimed to a cosmopolitan, but also romantic woman, who focuses on the future, but looks nostalgically and with inspiration to the past.
Sicilian Fashion Designer Maria Francesca Paternò begins her artistic studies through the expression of her strong passion for the Fashion world. Then the meeting with her great teacher Gianna Baragli, with whom she shares the love for tradition and for the research of new trends. This is when she starts her journey in the Haute Couture, obtaining from the 1970s strong appreciation that leads the Fashion Designer to be known as well internationally.
She too collaborates with renowned companies in the Fashion industry by drawing their collections and increasing her artistic skills of design and creativity, vision and research. During her career she participates in numerous events, receiving several awards.
Her creations wear a poetic look made of a classical modernity, always dominated by elegance and femininity. Among lace, embroidery and jewelery that hold a delicate and charming art, which expresses the emotion and sensitivity of female needle work and a very much alive tradition, Maria Francesca Paternò collects the feelings of her customers by turning them into pages of lasting memories.
2017 - SposamiExpo - January 14-22. From 14th to 22nd January
La Via Della Seta creations are exhibited at the “Salone del Matrimonio” (Wedding Expo) at “Le Ciminiere Exhibition Center” in Catania. A preview of the Limes collection takes place.
2017-“Solidarity, Music and Fashion”, The Centenary of Lions Club International
On 7th January, for the “Centenary of Lions Club International”, 100 years of solidarity are remembered through short movies about various historical periods, with performances by the great “Theatre Massimo Vincenzo Bellini” orchestra in Catania and Maria Francesca Paternò’ creations.
2016 - Sicilian Woman Award
On 10th July during the 5th edition of this event at “Cutore Palace” presenter Cristina Vitali wears two of Maria Francesca Paternò’s creations. She also exhibits a selection of her wedding dresses and haute couture dresses and moreover she receives the “Donna Siciliana Award”.
2015 - Si SposaItalia.
From 22nd to 25th May Maria Francesca Paternò’s creations are exhibited at the “Si Spositalia” (Bridal Expo) in Milan, with a preview of the Roma collection.
2014 - New York Bridal Week/ Columbus Day.
From 11th to 13th October La Via Della Seta takes New York at the Bridal Week with the Novecento collection. On 13th October during the Columbus Day Parade, across the prestigious 5th Avenue in New York, three of the Fashion Designer’s creations represent the Italian Flag and Italy in America.
2014 - Taormina Film Fest
On 14th June during the 66th edition of the important Film Festival hostesses wear La Via Della Seta creations.
2013 - The Look of the Year
On 31st August during the beauty contest “The Look of the Year”, in the splendid setting of the “Ancient Theatre” of Taormina, Maria Francesca Paternò’s creations walk the runway, and she receives a prestigious Fashion Award. This historic beauty contest has launched Cindy Crawford and Linda Evangelista’s top model careers.
2013 -UNICEF - Pigotte and the Mother’s Day
. “Mothers of the World” is an initiative in which fashion and social commitment unite to contribute to the “We Want Zero” campaign through the purchase of Pigotte dolls, with their little Pigottini, designed by Maria Francesca Paternò and realized by UNICEF volunteers.
2013 - Crocus Fashion Day, Moscow
On 13th February during one of the most important events of the international fashion world, in the exclusive “Lotte Plaza Center”, Maria Francesca Paternò presents a selection of her most sophisticated haute couture dresses, including a wedding dress from the new Opéra collection. Tony Ward’s dresses walk the runway,too. Present are also important newspapers such as Grazia and Elle, people of the show business and fashion bloggers.
2012 - SposaItalia Contest, "A Fairytale Opportunity"
On 22nd June Maria Francesca Paternò’s “Made in Sicily” walks the runway of one of the largest international Haute Couture and Bridal Fashion salons in Milan, where she receives the special mention “A fairytale shot” in the contest presented by Oggisposi / TGcom “A Fairytale Opportunity”.
2011 - Bellini Award G.A.R. - Fashion Vernissage Pro Telethon
On 3rd October La Via Della Seta creations are exhibited and surrounded by the splendid 19th architectural frame of “Piazza Vincenzo Bellini” in Catania. The Fashion Show ends with the arrival of Tania Bambaci, Miss Mondo Italia 2011, who wears a celebratory dress of the 150th Anniversary of the Unification of Italy.
2011 - Great Dance for the Italian Unification
On 27th May in the magnificent party hall of “Biscari Palace” a celebratory fashion show takes place. Maria Francesca Paternò presents a majestic dress inspired to the Italian Flag for the “150th Anniversary of the Unification of Italy”. A green bustier is embraced by voluptuous white waves of organza plissè lying on a red tulle cascade. The alternation of different textures gives it a monumental characteristic, which seems to evoke the architectural opulence of the Palace, while the sinuous and soft shapes give it charming tones, enriching it with a romantic femininity.
2010 - UNICEF - Project "Realize a Pigotta, you save a life
On 18th December UNICEF presents the initiative “Realize a Pigotta, you save a life” in which fashion and social commitment unite. With the collaboration of Fashion Designer Maria Francesca Paternò and students of the High School “G. Lombardo Radice” lovely Pigotte dolls are manufactured on the subject “Brides in the World”.